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  • Management - Power, Strategy and Communications Essentials by Radu Magdin

    Radu, who spent 5 years in Brussels (2007-2012) with the European Parliament, EurActiv and Google, is a NATO Emerging Leader with the Atlantic Council of the US (2014), a Forbes Romania Trendsetter (2014) and a Warsaw Security Summit Leader (2015)

Radu Magdin is an international analyst, consultant and trainer. He worked as a honorary advisor to the Romanian Prime Minister (2014-2015) and advised 2016-2017 the Moldovan PM on a range of strategic issues, from political strategy and communications to reforms implementation and external affairs. Radu, who spent 5 years in Brussels (2007-2012) with the European Parliament, EurActiv and Google, is a NATO Emerging Leader with the Atlantic Council of the US (2014), a Forbes Romania Trendsetter (2014) and a Warsaw Security Summit Leader (2015).

He is, since 2012, CEO of Smartlink Communications, where he advises people and organisations on how to best manage crisis and reputations, and is a well know analyst at home and abroad, having being widely quoted as an expert by global media.

Radu is, since 2015, EU affairs Vicepresident @ Strategikon, English-speaking Bucharest-based think tank, and, starting August 2017, he also runs Global Risk Advisory, a London-based risk consultancy. Magdin taught political leadership at University of Bucharest's Journalism and Communications School (2014-2015) and, at present, helps current or aspiring leaders worldwide perform via power, communications and strategy trainings.

Last but not least, he pursues his passion for information warfare via a Phd @ Romania's National School of Political and Administrative Studies, with a thesis on Russian Propaganda and Hybrid Warfare.


Crises as opportunities. This idea is seen by many as a cliché, but it’s more like common wisdom seldom truly understood. Politics is, par excellence, the place of change and reinvention, often under pressure from events and public opinion. To use a paraphrase, politics abhors not a vacuum, but stability. Reinvent yourself or die politically is the motto (or the nightmare) of every true political leader. The propensity for change has taught politicians some valuable lessons: preach the need for change but never reform too much at once; take calculated risks; leverage flaws and imperfections; have people with various skills and social access in your team; take advantage of absence and silence and befriend unpredictability.

Political mindset: five lessons for CEOs

Government should be run like a business and politicians should follow what the business leaders are doing, matching their drive for efficiency and innovation

Always remember the people. They vote, pay their taxes and, naturally, have growing expectations, particularly if they have internet access and are exposed to varied networks and multiple sources of information. Ignoring legitimate citizen needs for reform amid their access to information will empower your opponents and, hey, by the way, people may grow to increasingly hate you.. Instead, you can empower people: listen, communicate, deliver. This is not whitewashing, it’s smart policy: if you want a legacy and not just millions in your accounts, grow with due care for sustainability.

5 commandments for tycoons and other power players in a shifting world order

From West to East and North to South, global power structures and mechanisms are shifting, confirming the premises of a fast emerging world order

For success in an increasingly populist and crisis-prone world, the distance between business and politics needs to be reduced at the conceptual level, as today’s business people understand too little about politics and this affects them sooner or later. So, I dare to say: CEOs and board members, be more open and learn from politics, starting with the basic laws of power.

Company boards and power games

After being "helped" to step down as CEO of Uber, Travis Kalanick recently appointed two new board members in an attempt to maintain a tight control over the company - the battle for power and influence evolved to the next stage, the one of confrontation through proxies

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