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Ecommerce Europe Trustmark

Cross-border E-commerce protection for consumers

By: EBR - Posted: Friday, September 16, 2016

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The Ecommerce Europe Trustmark stimulates cross-border e-commerce through better protection for consumers and merchants by establishing one European set of rules and by ensuring clear communication on these rules. It is developed in continuous dialogue with consumer organisations. 

More than 10.000 online shops are already certified by Ecommerce Europe and the National Associations, and carry the Ecommerce Europe Trustmark. These shops received the Trustmark  for free via one of the National Associations that has joined Ecommerce Europe. Shops that carry the Ecommerce Europe Trustmark link directly to the Ecommerce Europe Trustmark Certificate. 

It’s safer to shop online for consumers

The Ecommerce Europe Trustmark protects you when you make a purchase through an online shop in another EU country, and a complaint arises.

How does it work?

If you see the Ecommerce Europe Trustmark on the website of a webshop you are visiting, it means that the company has made a commitment to work in compliance with the Ecommerce Europe Code of Conduct, guaranteeing ethical standards in the digital marketplace. In the case of an incident involving the purchase of their products and/or services, those companies with the Trustmark give you the option of filing claims through the Trustmark Service Centre free of charge, if their own Customer Care Service has not been able to resolve the issue.

In the case of a consumer complaint, the Trustmark Service Centre provides for a solution out of court. It enables you to reach a solution easily and quickly. The Trustmark Service Centre provides you with assistance in coming to an agreement with the business. If there is no solution for your complaint, you will have no legal disadvantage. You can immediately seek out legal assistance and are free to pursue your complaint through legal means or otherwise.

Benefits for merchants

The Ecommerce Europe Trustmark gives consumers peace of mind with a clear
code of conduct. By offering a secure, high-quality shopping experience and thus bringing consumers’ trust, the Trustmark ensures loyalty of the merchants’ customers. Finally, it increases traffic by inspiring trust with a European and national logo well-known by consumers.


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