Shaping the future of digital commerce
E-commerce turnover forecast to reach the €500 billion mark in 2016
With a growth rate of 13.3% in 2015, the e-commerce turnover grew by double digits to €455.3 billion. For this year the e-commerce turnover will keep increasing and is forecast to reach the €500 billion mark!
‘The full potential of the European e-commerce market has not yet been reached’, Marlene ten Ham, Ecommerce Europe’s Secretary General told European Business Review (EBR). ‘Only 43% of the European population shop online and only 16% of them buy in another country’. The fastest growing e-commerce markets are Ukraine (35% compared to 2014), Turkey (34.9%) and Belgium (34.2%); Germany and the UK are the greatest markets in terms of e-shoppers, 51.6 million vs 43.4 million. However, there are still several barriers to overcome to unlock the full potential of the e-commerce sector in Europe: cross border legal fragmentation, taxation issues (VAT) and logistics.
For EBR a good reason to choose e-commerce as subject for the special report of this issue. We thank Ecommerce Europe for their well appreciated cooperation to realise this special report.
N. Peter Kramer
European Business Review
Digital Single Market: "Across the EU online sales are growing by 22% per year!"
“This year the E-commerce Europe Annual Conference was very interesting as it brought forward the very latest facts and figures as well as trends for the European and global e-commerce industry.” - Carine Moitier, Director of BeCommerce and Board Member of Ecommerce Europe
Cross-border E-commerce protection for consumers
Marlene ten Ham: ‘The e-commerce sector is booming and needs a policy framework that fits the future’.
Ecommerce Europe is the association representing 25,000+ companies selling goods and/or services online to consumers in Europe. European Business Review had an exclusive interview with the Secretary General of the association, Mrs Marlene ten Ham
Upcoming priorities and challenges for the e-commerce sector in Europe Brexit and the Slovak Presidency
The EU is facing crucial challenges that will impact its policies at all levels but also its nature itself. In this context, a wide range of dossiers linked to the European Commission’s Digital Single Market (DSM) Strategy will be affected