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Shaping the future of digital commerce

E-commerce turnover forecast to reach the €500 billion mark in 2016

With a growth rate of 13.3% in 2015, the e-commerce turnover grew by double digits to €455.3 billion. For this year the e-commerce turnover will keep increasing and is forecast to reach the €500 billion mark!

‘The full potential of the European e-commerce market has not yet been reached’, Marlene ten Ham, Ecommerce Europe’s Secretary General told European Business Review (EBR). ‘Only 43% of the European population shop online and only 16% of them buy in another country’. The fastest growing e-commerce markets are Ukraine (35% compared to 2014), Turkey (34.9%) and Belgium (34.2%); Germany and the UK are the greatest markets in terms of e-shoppers, 51.6 million vs 43.4 million. However, there are still several barriers to overcome to unlock the full potential of the e-commerce sector in Europe: cross border legal fragmentation, taxation issues (VAT) and logistics.

For EBR a good reason to choose e-commerce as subject for the special report of this issue. We thank Ecommerce Europe for their well appreciated cooperation to realise this special report.

N. Peter Kramer
European Business Review

The proposed Regulation aims to provide more opportunities to customers: it addresses the problem of customers not being able to buy products and services from traders located in a different Member State, or being discriminated in accessing the best prices or sales conditions compared to nationals or residents.

EBR interviews Vice-President Ansip

Digital Single Market: "Across the EU online sales are growing by 22% per year!"

One of the sessions of the day focused on the geoblocking phenomenon and the role of online platforms in the online sales sector. Overall, retailers declared to be pleased that there will not be an obligation to deliver in all EU Member States. Also the audience pointed to the fact that more clarification on the applicable law and on when traders are able to apply different prices is needed. The proposal might also be seen as an opportunity to finally clarify the confusing difference between active and passive sales.

Ecommerce Europe Annual Conference: “Shaping the future of digital commerce

“This year the E-commerce Europe Annual Conference was very interesting as it brought forward the very latest facts and figures as well as trends for the European and global e-commerce industry.” - Carine Moitier, Director of BeCommerce and Board Member of Ecommerce Europe

More than 10.000 online shops are already certified by Ecommerce Europe and the National Associations, and carry the Ecommerce Europe Trustmark. These shops received the Trustmark  for free via one of the National Associations that has joined Ecommerce Europe. Shops that carry the Ecommerce Europe Trustmark link directly to the Ecommerce Europe Trustmark Certificate.

Ecommerce Europe Trustmark

Cross-border E-commerce protection for consumers

Ecommerce Europe recognises that the proposal for a parcel delivery regulation has the potential to help creating a level playing field for competing postal-, courier- and express operators and thereby in the end for online merchants in the European Union (EU).

Marlene ten Ham: ‘The e-commerce sector is booming and needs a policy framework that fits the future’.

Ecommerce Europe is the association representing 25,000+ companies selling goods and/or services online to consumers in Europe. European Business Review had an exclusive interview with the Secretary General of the association, Mrs Marlene ten Ham

Ecommerce Europe is pleased that the Commission further clarified this point in the text, even though it might need further fine tuning. Only in this way, online merchants can be sure that they are allowed to apply their national laws, without being forced to deal with laws of countries that they are not actively targeting. Besides that, EU policy makers should be aware that one of the consequences of this proposal might be that consumers end up disappointed with a product that they could buy from a website not directing its sales activities to the country of the consumer and which thus might not have been fit for this market.

Upcoming priorities and challenges for the e-commerce sector in Europe Brexit and the Slovak Presidency

The EU is facing crucial challenges that will impact its policies at all levels but also its nature itself. In this context, a wide range of dossiers linked to the European Commission’s Digital Single Market (DSM) Strategy will be affected


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