
Digital marketing and strategic positioning - Finding the best practices
Digital marketing (DM) is an essential part of strategic positioning for companies on the market

France to regulate social media influencers
By: EBR | Tuesday, March 14, 2023
The French government is set to present a plan to better regulate the commercial work of social media influencers to ensure they, as well as the consumers of their content, are better protected

BusinessEurope: Rapidly increasing numbers of bankruptcies are alarming
By: EBR | Monday, February 20, 2023
New data shows that the number of bankruptcy declarations among businesses in the EU increased substantially in the fourth quarter of 2022

Right to disconnect: The countries passing laws to stop employees working out of hours
By: EBR | Monday, February 6, 2023
The shift to remote working has blurred the line between home and work life for many people, leaving them answering calls, texts and emails at all hours

Innovative start-up scoops top Arctic award
By: EBR | Wednesday, November 30, 2022
The International Polar Foundation has announced the winner of the first ever “Laurence Tran Arctic Futures Award” in recognition of efforts to build a “more sustainable future."

What is the ‘Great Breakup’ and why are so many women leaders quitting?
By: EBR | Monday, November 28, 2022
Unprecedented numbers of women leaders in the US are quitting their jobs, according to a new survey
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Airline posts record profits as industry continues to rebound from pandemic
By: EBR | Friday, November 25, 2022
A leading airline is set to embark what is believed to be one of the biggest ever refurbishments in the air industry

3 ways to ensure digital advertising in the metaverse works for all
By: EBR | Monday, October 17, 2022
The metaverse has become a big business and a buzzword for every industry imaginable

A Look at CEE current and future Superclans: how does Old Money and New Money coexist in Central and Eastern Europe?
By: EBR | Monday, August 22, 2022
The history of capitalism in Central and Eastern Europe differs markedly due to the rupture created by the communist period

Dmitry Konov: the petrochemicals executive hoping for a rapprochement with Europe
By: EBR | Friday, August 19, 2022
The European Union has sanctioned over 1200 Russians in response to the invasion of Ukraine. These include state officials, propagandists, oligarchs, and even the Russian President Vladimir Putin himself.

The post-pandemic workplace: experts explain how people and businesses can thrive
By: EBR | Friday, July 29, 2022
In this third year of the COVID-19 pandemic, companies large and small are slowly returning to business as usual

4 ways to incorporate cyber resilience in your business
By: EBR | Wednesday, July 27, 2022
Effective cybersecurity has become a shared responsibility that demands teamwork and an unwavering commitment to internal and external collaboration

Employers are giving workers the work from home days they want
By: EBR | Wednesday, July 27, 2022
More than two years after the start of the covid-19 pandemic, US workers are closer than ever to getting the remote-work arrangements they want

Making Sense of Attribution in Online Advertising
By: EBR | Tuesday, July 19, 2022
While online advertising has grown rapidly, methods to justify marketing spend on digital platforms have yet to catch up

3 action steps to create gender and racial equity at work
By: EBR | Monday, July 18, 2022
These are to dig deeper to challenge assumptions, bridge the gap between women of different backgrounds, and advance women across the organization

How to Shoot for the Holy Grail of Social Media Marketing
By: EBR | Monday, July 18, 2022
What makes for successful social media marketing? Is it messaging that creates excitement or leans towards the informative? Stunning visuals and/or stirring music? Celebrity influencers and their stamp of approval? And how does it all affect sales anyway?

CEOs and business leaders call for “urgent rethink” on EU energy systems
By: EBR | Thursday, July 14, 2022
The demand comes in a letter penned by the chief executives of 10 European businesses and organisations

What is social intrapreneurship in the public sector and why is it crucial?
By: EBR | Thursday, July 14, 2022
Public social intrapreneurs work within institutions to champion and harness social innovation to create public good through appropriate policy, regulatory tools and programmes

How can companies turn their real estate into a competitive edge?
By: EBR | Friday, July 8, 2022
The pandemic has made companies reconsider their real estate, asking how much office space they need and how they should use it

Smartlink announces the report on large family businesses in emerging markets, in the context of major economic disruptions
By: EBR | Friday, July 8, 2022
On the occasion of its tenth anniversary of activity on the Romanian consulting market, Smartlink Communications launches today the report “Large family businesses in emerging markets: models and opportunities for the Romanian family business in times of crisis”