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DM is an effective way to reach a larger audience and promote brand awareness. It includes various techniques such as social media marketing, search engine optimization (SEO), email marketing, and content marketing. By using digital marketing techniques, companies can target their audience more precisely and get more measurable results than traditional marketing methods.

Digital marketing and strategic positioning - Finding the best practices

Digital marketing (DM) is an essential part of strategic positioning for companies on the market

“Influencers must be subject to the same rules as those that apply to traditional media,” Le Maire said, adding the internet “is not the WIld West” and he, therefore, wants to “give a status and reinforce controls” on influencers.

France to regulate social media influencers

By: EBR | Tuesday, March 14, 2023

The French government is set to present a plan to better regulate the commercial work of social media influencers to ensure they, as well as the consumers of their content, are better protected

The number of bankruptcy declarations increased during all four quarters of 2022.

BusinessEurope: Rapidly increasing numbers of bankruptcies are alarming

By: EBR | Monday, February 20, 2023

New data shows that the number of bankruptcy declarations among businesses in the EU increased substantially in the fourth quarter of 2022

Some of the social changes brought about by the pandemic have redefined how and where many people work. And remote working has proved popular, leaving many people reluctant to return to full-time in-person office work.

Right to disconnect: The countries passing laws to stop employees working out of hours

By: EBR | Monday, February 6, 2023

The shift to remote working has blurred the line between home and work life for many people, leaving them answering calls, texts and emails at all hours

“By using heat from data centres that would otherwise go to waste, as well as a vertical hydroponics system to optimise the use of space and LED lighting to minimise energy consumption, Containing Greens is able to offer a more sustainable alternative to cultivating fresh produce in the High North,” explained Johansson.

Innovative start-up scoops top Arctic award

By: EBR | Wednesday, November 30, 2022

The International Polar Foundation has announced the winner of the first ever “Laurence Tran Arctic Futures Award” in recognition of efforts to build a “more sustainable future."

Women leaders are leaving their jobs in unprecedented numbers.

What is the ‘Great Breakup’ and why are so many women leaders quitting?

By: EBR | Monday, November 28, 2022

Unprecedented numbers of women leaders in the US are quitting their jobs, according to a new survey


New product and customer initiatives will, it says, deliver on its ‘fly better promise”, including enhanced menus across all cabin classes. The ambitious plans were outlined at a press briefing in Brussels on Thursday by Emirates Belux Manager Jean-Pierre Martin.

Airline posts record profits as industry continues to rebound from pandemic

By: EBR | Friday, November 25, 2022

A leading airline is set to embark what is believed to be one of the biggest ever refurbishments in the air industry

Accessibility, user experience and privacy first – these are three pillars that advertisers need to keep in mind as they build out their metaverse strategies.

3 ways to ensure digital advertising in the metaverse works for all

By: EBR | Monday, October 17, 2022

The metaverse has become a big business and a buzzword for every industry imaginable

"Luckily enough, from the 2000s forwards, most economies in the Central and East European regions have developed far more heterogeneous business environments. Specifically, a new crop of export-oriented business emerged, in no small part helped by integration into the global supply chains that re-polarised across the world."

A Look at CEE current and future Superclans: how does Old Money and New Money coexist in Central and Eastern Europe?

By: EBR | Monday, August 22, 2022

The history of capitalism in Central and Eastern Europe differs markedly due to the rupture created by the communist period

Konov has been CEO of the Sibur for almost 16 years, in which time he has overseen a major overhaul of the company. Sibur was on the verge of bankruptcy when Konov joined the Sibur’s management in 2004. He helped to develop a new strategy, which included modernization of production facilities, and was promoted to the CEO role in 2006.

Dmitry Konov: the petrochemicals executive hoping for a rapprochement with Europe

By: EBR | Friday, August 19, 2022

The European Union has sanctioned over 1200 Russians in response to the invasion of Ukraine. These include state officials, propagandists, oligarchs, and even the Russian President Vladimir Putin himself.

COVID-19 has fundamentally changed how many businesses work, with employees wanting more flexibility and a better work-life balance.

The post-pandemic workplace: experts explain how people and businesses can thrive

By: EBR | Friday, July 29, 2022

In this third year of the COVID-19 pandemic, companies large and small are slowly returning to business as usual

"Cybersecurity is a major concern for all organizations and collaboration is key to effectively tackle this threat".

4 ways to incorporate cyber resilience in your business

By: EBR | Wednesday, July 27, 2022

Effective cybersecurity has become a shared responsibility that demands teamwork and an unwavering commitment to internal and external collaboration

"The tight US labour market is making workers feel more confident in making demands of their employers about remote working".

Employers are giving workers the work from home days they want

By: EBR | Wednesday, July 27, 2022

More than two years after the start of the covid-19 pandemic, US workers are closer than ever to getting the remote-work arrangements they want

"In the online advertising space, marketing executives and advertising agencies make complex decisions on advertising spend, such as allocating budgets across advertising channels and media, as well as optimising tactical decisions for each channel".

Making Sense of Attribution in Online Advertising

By: EBR | Tuesday, July 19, 2022

While online advertising has grown rapidly, methods to justify marketing spend on digital platforms have yet to catch up

“You may feel like you’re powerless to make change, but everyone can make change within their own sphere of influence. Focusing on action, and accountability for those actions, is something we care a lot about.”

3 action steps to create gender and racial equity at work

By: EBR | Monday, July 18, 2022

These are to dig deeper to challenge assumptions, bridge the gap between women of different backgrounds, and advance women across the organization

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.

How to Shoot for the Holy Grail of Social Media Marketing

By: EBR | Monday, July 18, 2022

What makes for successful social media marketing? Is it messaging that creates excitement or leans towards the informative? Stunning visuals and/or stirring music? Celebrity influencers and their stamp of approval? And how does it all affect sales anyway?

In their letter, the CEOs and business leaders say that the “current geopolitical situation across the continent, combined with high dependency on imported natural gas, growing electricity demand, and consequently, higher bills for households and businesses, create an urgent need to rethink the structure of European energy systems.”

CEOs and business leaders call for “urgent rethink” on EU energy systems

By: EBR | Thursday, July 14, 2022

The demand comes in a letter penned by the chief executives of 10 European businesses and organisations

Social intrapreneurs can make change through various means, including shaping public policy, increasing citizen engagement, redirecting resources toward social innovation, and increasing social investments.

What is social intrapreneurship in the public sector and why is it crucial?

By: EBR | Thursday, July 14, 2022

Public social intrapreneurs work within institutions to champion and harness social innovation to create public good through appropriate policy, regulatory tools and programmes

Fortune 50 companies alone occupy 2.6 billion square feet of real estate, and some of it sat mostly empty for long stretches during the pandemic.

How can companies turn their real estate into a competitive edge?

By: EBR | Friday, July 8, 2022

The pandemic has made companies reconsider their real estate, asking how much office space they need and how they should use it

"The report proposes an x-ray of large family businesses in each of the relevant countries in Central and Eastern Europe, including Romania".

Smartlink announces the report on large family businesses in emerging markets, in the context of major economic disruptions

By: EBR | Friday, July 8, 2022

On the occasion of its tenth anniversary of activity on the Romanian consulting market, Smartlink Communications launches today the report “Large family businesses in emerging markets: models and opportunities for the Romanian family business in times of crisis”

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Digital marketing and strategic positioning - Finding the best practices

Digital marketing and strategic positioning - Finding the best practices

Digital marketing (DM) is an essential part of strategic positioning for companies on the market


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