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Consumers ignore financial mail

By: EBR - Posted: Thursday, September 1, 2005

Consumers ignore financial mail
Consumers ignore financial mail

People would rather read information on the back of a cereal box than bank statements or mortgage details, a survey has said.

According to research by financial systems firm Docucorp, six out of ten people regularly ignore financial correspondence.
Three out of four people said that they would rather read anything else than pensions and insurance information.
Financial data was often ignored due to poor presentation, the firm said.
Financial watchdogs have urged banks and other investment providers to make their product information easier to understand.
However, according to Docucorp's survey of 1,000 British adults, consumers still find much financial information tedious.
Eight out of ten people said they thought that such information was presented in a way that made it difficult to understand.
The problem was most acute for people under the age of 30, with only 15% of people in this age group regularly reading financial mail.
Respondents found pension information the least compelling, with 68% claiming not to read details about products on offer.
Nearly 65% of those interviewed said they were not interested in reading details about their own mortgage.
Docucorp said consumer resistance to financial information was not simply due to apathy.
"The lack of attention paid to pensions, for example, can be explained by the fact that consumers rank their pension information as the most poorly presented and difficult to understand out of all their financial correspondence," said Docucorp vice-president Tracey Robinson.

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